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Why Go Mobile?

unwanted google search results

If your website doesn’t show up well on mobile devices you are losing business!!

Consumers are now using smartphones and mobile devices to search for products and services just as much as those who use laptops and desktops. Experts predict that within a few years, mobile users will dominate the online world, searching and browsing more than any other type of Internet user.

In fact, many consumers who are looking for local business phone numbers and locations will turn to their smart phones and tablets first. If the website loads slowly, if the information they’re looking for isn’t readily available, or if the website is hard to navigate, they will quickly leave and find another company that has an easy-to-use mobile website.

In fact Google will drop you down in rankings if you don’t give their customers what they want!

Did you know…?
74% of mobile users abandon a site after waiting 5 seconds for it to load
46% of mobile users are unlikely to return to your website after a bad mobile viewing experience
61% of consumers think highly of a brand after a pleasant mobile viewing experience
After seeing a TV ad, printed ad, or online ad, 71% perform a mobile search for more information
59% of users visit a business after finding them on their smartphone
These are just a few of the mobile facts that prove just how critical mobile-friendly websites are when it comes to generating more sales.

These days, having a professional mobile website is a must-have for businesses. Otherwise, you run the risk of losing a lot of consumers who turn to mobile devices for product and business information. Keep in mind that with the advent of smartphones and mobile tablets, consumers now have a more convenient way to shop and research, and are utilizing these options daily.

  • With a mobile-friendly website, your company will enjoy:
  • Increased website traffic
  • More exposure and sales
  • Heightened brand awareness
  • Easy social media integration
  • Ability to provide convenience to your target audience
  • Without one, you are probably losing customers and missing out on some of the best business benefits a mobile website can bring.

Why Hire a Mobile Website Designer?

You may be wondering how to go about getting a mobile website for your company. Sure, there are some “do-it-yourself” mobile website programs out there.

But you honestly need to evaluate whether or not that is the right route to take. They still require that you have some technical skills related to building sites. They also require that you spend a lot of time deciding what components your mobile website needs. Not to mention that you’ll have to test and tweak until you get it right.

As a business owner who is busy running your business, the reality is that you’ll probably never complete the task.

Quite frankly, most people aren’t experienced enough to create and design something as intricate as an optimized and professional mobile website on their own.

In order to do it correctly, you should seek the help of a professional mobile website designer. Not only will they help you get it done a lot faster than you could on your own, but they can build a mobile site for your business that is focused on getting results.

Experts in Mobile Website Design: Mobile website designing is an intricate process and typically requires the skills and knowledge of a professional to avoid some potential headaches down the road.

Unlike traditional websites, there are a lot of other factors that go into creating and designing a mobile site, such a different patterns, navigations, homepage layouts, graphics, loading times, and much more.

Mobile websites should be built so they are compatible with different platforms, such as iPhones, Androids, and BlackBerrys.

Chances are, as a business owner, you really don’t have the time needed to successfully create and design an effective mobile website.

A mobile website designer does this as a career and will be able to provide you with a polished finished product – leaving you time to actually take care of your day-to-day business needs.

You or someone you know may know the basics of website designing, but a “mobile” designer has the experience and training that will make your website attractive and simple-to-use for mobile visitors. In other words, they create mobile sites that give mobile users exactly what they need without any confusion.

Not only that, but they also focus on helping that mobile traffic convert into paying customers.

Always on the Cutting-Edge: As previously mentioned, there is a lot more that goes into mobile website design when compared to a traditional website design. Mobile marketing is constantly changing and professional mobile website designers stay on top of all of the latest developments, happenings, and new mobile marketing techniques.

An experienced mobile website designer will also have some insight on additional mobile marketing tools that can grow your business, ranging from QR codes, mobile coupons, mobile applications, text message marketing, and more.

WE Can Help You Out-Do Your Competition: Millions of people are now using their smartphones to find local products and services; therefore, it’s imperative that your company has a mobile presence that is impressive and provides the information your potential customers are looking for while on-the-go.

These days, consumers are picky about where they spend their money; so it’s a constant fight to get their attention. Instead of spending time trying to keep up with what your competitors are doing, a mobile website designer can help you analyze their efforts. They are equipped with the tools and knowledge necessary to create a mobile website for your company that will give you a competitive edge.

On-Going Support: Unfortunately, even the best-made mobile websites may experience technical difficulties every now and then. A mobile website designer can quickly handle these problems, make any needed updates, and fix bugs.

Perhaps the link to your business number is malfunctioning or the page has a bug that stops people from fully viewing it. Regardless of the problem, a mobile website designer is trained to handle these unwanted google search results.

Accurate, Consistent Monitoring and Tracking: Not only does a mobile website designer have the ability to create a unique, customized, professional mobile website that helps you stand out from the rest, but they also help you monitor its success.

Tracking your progress is important for all types of marketing, especially your mobile website. Your mobile designer should be able to track how many people are visiting your site, how long they stay on your site, and many other important metrics.

It’s a Great Investment: What you pay now for a mobile website designer will pay for itself over and over in the future. In fact, the fees alone are probably less than the amount of time you’d have to invest in creating a mobile website by yourself.

Many business owners think that hiring a mobile website designer is an expense that they don’t need or just simply can’t afford. Yet, it’s really one of the most profitable businesses investments you could ever make.

A professional mobile website designer can help you reach your goals quicker than trying to figure it out on your own, which will pay off as your online mobile presence grows exponentially.

You may have considered letting your regular web designer handle your mobile needs; but the problem with that is that many traditional website designers are not trained on creating mobile websites.

You may have also considered hiring a full-time employee to do the job, but this usually backfires in most cases. Again, mobile website designers are typically a lot more experienced than an employee who hasn’t been thoroughly trained in mobile web designing.

Furthermore, you’ll more than likely end up paying an employee more money to do the same work that a mobile website designer can do in half the time.

What Should You Look for in a Mobile Website Designer?

Many business owners are not sure exactly what they should be looking for in a qualified mobile website designer. So they drag their feet with the whole thing because they’re afraid of wasting time and money.

The good news is that most mobile web designers out there are legit and truly have your best interest in mind. Nonetheless, choosing one can be difficult. Here are a few tips to help you avoid hiring the wrong person:

Should Be Interested in Your Overall Goals: A reputable mobile website designer will show you that they’re interested in what your company wants to accomplish with a mobile website. They also should aim to learn as much about your products, services, and company as possible. This way, they can create a mobile site that is geared towards your actual goals.

They should ask questions about the type of action you want your mobile website visitors to take? Are you looking to mostly capture leads via an email opt-in? Or are you more interested in bringing in more foot traffic to your establishment?

What type of information would your target audience be most likely looking for when accessing your website on their mobile devices? Would a Google map integration be ideal for your mobile website?

Basically, make sure that you choose someone who shows that they want to focus on your company’s specific needs, as well as the needs of your target audience.

Should Keep Your Branding Intact: When you get a mobile website, it is ideal to keep the same color scheme as your main website. This way, your branding is kept intact and potential customers who are familiar with your company will recognize you.

A professional mobile web designer understands the importance of this and will not try to sway you to change the whole looking and feel of your brand with your mobile site.

Should Keep it Simple: Beware of mobile designers who come in trying to sell you a bunch of flashy features and colors in a mobile website that your company doesn’t need. The main goal of your mobile website is to help mobile consumers gain access to your company.

Therefore, your mobile website should be clean, easy to navigate and provide only the information mobile consumers are likely to be looking for. Some of the key features of effective mobile websites are: fast loading times, ease of use, tap-to-call features, strong call-to-action, prominent contact details, and map integration.

Should Have Experience Creating MOBILE Websites: While a regular website designer is capable of learning how to create a mobile website, it’s a totally different ballgame.

Mobile websites and traditional websites are totally different in some fundamental ways. In fact, this is why regular websites look so awful on mobile devices.

Until they have built several successful mobile websites, they’re really not qualified. So it’s best to hire someone who has experience building mobile websites specifically for the best outcome.

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